In our last article on Help a Reporter out (HARO) we talked about leveraging expertise to create a brand for yourself via expert requests.
This article focuses on leveraging the expertise of others to create an expert platform for yourself. Continued - click here >>

Help a Reporter Out, or HARO, is a phenomenon that sprung up from one entrepreneurs mailing list of contacts between reporters and experts, and has grown into a global phenomenon.
You can leverage HARO – as an expert fulfilling source needs, or as an expert looking for anecdotal or contrasting information. Continued - click here >>

Getting the media to pay attention to your business may be about the hardest thing you’ll ever undertake for advertising any business. It’s even harder to effectively promote your multiple businesses to the media, but here’s how you can do it:

Here are some ways to build real relationships through effective networking. See the full article at physicianentrepreneur.com

It’s Girl Scout cookie time. The ever-successful sellers of cookies are out and about in communities around the country. Girl Scouts are going door to door, setting up stands, and calling their families and friends to offer Thin Mints, Carmel Delights, and all the rest. As their annual sales efforts begin, it’s worth taking at look at what we can learn from such a well run business.First, they know how to get to their customers. Using a variety of methods they are able to let everyone know that they are selling cookies. There are girls talking to their neighbors, sending e-mails, making phone calls, and setting up tables at churches and other well traveled public places. Continued - click here >>

The Internet has meant that we’re less in touch but more transparent than ever in many areas of our lives, but it’s also given people the scope to create and support their own expertise. So if you wanted to start building your expert platform, how would you go about it?

For some businesses and professions, advertising to the general population works well. Here we will examine the advantages of specialized, narrowly-targeted advertising, and discuss how this can be a better alternative under the right circumstances:

Here are some ways that your passion for your profession can be harnessed to promote your practice and community standing.

Marketing your business can be done effectively without a huge budget if you are creative and focus on building relationships. Here are some tips that you can use to effectively market your business.

Here are some tips for eliminating negative attitudes in your organization.